Privacy Policy
R16 Interactive, Inc. (collectively with the other subsidiaries that make up the R16 Global Interactive group of companies, “R16 Interactive,” “R16,” “we,” “us,” and “our”), is a leading developer, publisher, and marketer of interactive entertainment. This Privacy Policy explains data practices for the products, services, and websites (collectively the "Services") that we offer to consumers.
Categories of Information Collected
How We Use Information and Our Legal Grounds
Sources of Information We Collect
When We Share Information
Public Postings
Data Rights
Manage Your Account, Communications, and Data
Data Retention
Children’s Privacy
Data Security
International Transfers
Other R16 Terms, Third-Party Terms, and Links to Other Sites
Contact Us
This Privacy Policy applies to R16 Interactive. Please read this Privacy Policy carefully, and keep in mind that our practices and the data we collect may differ depending on how you use the Services. The Services are also subject to any other terms and policies included in our Services. This Privacy Policy supplements privacy disclosures provided with your software product and from your platform manufacturer.
This Privacy Policy does not apply to personal information collected from job applicants.
Notice at Collection of Personal Information: Please see the Categories of Information Collected and How We Use Personal Information and Our Legal Grounds sections for an overview of what information we collect, and why, and the Data Rights section for information about how to exercise your privacy rights, including opting out of the sale or sharing of your personal information.
Categories of Information Collected
The type of information we collect depends on how you use the Services. Generally, we collect the following information:
Identifiers / Contact Information: Name, username, gamertag, postal and email address, phone number, unique IDs, mobile device ID, platform ID, gaming service ID, advertising ID (IDFA, Android ID), and IP address.
Protected Characteristics: Age and gender.
Commercial Information: Purchase and usage history and preferences, including gameplay information.
Billing Information: Payment information (credit/debit card information) and shipping address.
Internet / Electronic Activity: Web/app browsing and gameplay information related to the Services; information about your online interactions with the Services or our advertising; details about the games and platforms you use and other information related to installed applications.
Device and Usage Data: Device type, software and hardware details, language settings, browser type and version, operating system, and information about how users interact with the Services (e.g., content viewed, pages visited, clicks, scrolls).
Profile Inferences: Inferences made from your information and web activity to help create a personalized profile so we can identify goods and services that may be of interest.
Audio / Visual Information: Account photos, images, and avatars, audio information via chat features and functionality, and gameplay recordings and video footage (such as when you participate in playtesting).
Sensitive Information: Precise location information (if you allow the Services to collect your location), account credentials (username and password), and contents of communications via chat features and functionality.
How We Use Information and Our Legal Grounds
We use the information we collect within R16 Interactive as follows, pursuant to various legal bases:
Business Purposes:
Provide the Services and support.
Fulfill orders and requests.
Improve the Services and our business.
Develop new products and services.
Enhance your experience on the Services.
Protect the security of our users, employees, facilities, and Services.
Develop internal marketing and demographic studies.
Commercial Purposes:
Market and advertise our and our business partners’ products and services.
Send you promotional materials.
Administer promotional activities or events.
We also use your information as permitted by law.
We use information we collect for our business purposes, including to:
Provide the Services.
Fulfill product orders and other requests, respond to your questions, and communicate with you.
Enhance and personalize your experience on the Services, including recognizing you, maintaining your preferences and settings, connecting you with other users, and linking to your third-party platform, gaming, and social networking accounts.
Provide technical and other support.
Review the use and operations of the Services, develop new products or services, and conduct analyses to enhance or improve our software, content, marketing, support, and Services.
Conduct internal marketing and demographic studies.
Address issues with the Services or other business needs.
Protect the security or integrity of the Services, users, and our business, such as by protecting against and preventing violations of our terms and policies, including combating fraud, piracy, cheating, tampering, unauthorized transactions, claims, and other liabilities, and managing risk exposure.
Interact on your behalf with third-party platform, gaming, and social networking accounts you connect with our Services.
Participate in other processing that we inform you about when you provide your information or when you consent to such processing.
As permitted by law.
We use information we collect for commercial purposes, including to:
Provide you and other users with customized content, targeted offers, and advertising on the Services, via email and text message, or on other sites, mobile applications, or social media on behalf of R16 or our business partners.
Contact you with information and promotional materials.
Administer rewards, surveys, sweepstakes, contests, or other promotional activities or events sponsored or managed by us or our business partners.
Analyze our users, in combination with other data, to assess our user base and target marketing at other similar groups.
Legal Reasons to Process Personal Data
If you are based in a location that requires us to establish legal grounds, we process your information on the following grounds:
Establish and perform our contract with you (such as the terms applicable to our Services, or to take steps at your request, such as to complete transactions with you and to allow you to play our games online).
Compliance with a legal obligation.
For our or our partners’ legitimate interests, such as to improve our products and services; perform analytics to better understand our users; conduct direct marketing (when we do not need your consent); support our business, operations, and services; and enforce and prevent violations of our terms or policies.
Protect your vital interests or those of another person (for example, another player).
With your consent, such as when you sign up for direct marketing or connect your R16 account with a third-party service.
Other Users
If you participate in open communities, such as online gaming sessions and social networking services, we may automatically post certain information, such as your user name or ID and gameplay statistics, within the game, on social networking services, on our platforms, or on specialized game sites. Participation in tournaments or other online game events may require publicly posting your information.
We publish gameplay boards and multiplayer match records containing information based on your use of the Services, such as your user name or ID, as these are essential components of the Services we provide. Similar to other gameplay statistics services, your game activity, leaderboards, and multiplayer match information may appear embedded in the Services or on third-party webpages.
Some third-party services allow you to post information about your game activity on their sites to share with others. If you choose to use these features, the privacy policies and terms of those third-party services govern your actions and the information they collect. We also combine information collected through various Services and display it publicly, including within our Services, in our games, or in multiplayer game lobbies. For example, if you link your game platform account to us, we may display your in-game achievements along with your account name.
Public Postings
If you share personal information, post an image or video, or provide other content in public forums—such as on a message board, chat room, comment field, or profile page—others can view, collect, and use that information. If your user name or ID contains your real name, it will be publicly available on leaderboards and other areas as described in this Privacy Policy. Users of such public forums may be able to identify you, send you messages, or copy images, videos, or content you share.
There is no expectation of privacy or confidentiality in public forums. Please avoid sharing personal information in public forums or in your user name or ID. You are responsible for any information or content you publicly post while using our Services.
Data Rights
Depending on your location, you may have certain rights over your personal information, including:
Requesting access to or a copy of your personal information.
Requesting deletion of your personal information.
Requesting correction or modification of your personal information.
Being informed about the personal information we collect and process, its sources, and the third parties with whom it is shared.
Withdrawing consent (if processing is based on consent).
Opting out of the sale or sharing of your personal information (including targeted advertising).
Opting in/out of financial incentives.
Limiting the use and disclosure of sensitive personal information.
You can make a data rights request regarding your personal information here. We will respond to data requests within one month and may verify your identity before responding. Where applicable, these rights may be limited by legal obligations, compelling interests, or information protected by trade secrets. If you have unresolved concerns, you may also have the right to file a complaint with a privacy authority. A list of privacy authorities is available here.
To opt out, click on the Do Not Sell or Share My Personal Information link in our site footer or available here and follow the instructions. To opt out of online personalized advertising, see the options listed in the Manage Your Account, Communications, and Data section. We will not discriminate against you for exercising your rights.
You may authorize an agent to make a privacy rights request on your behalf (an “authorized agent”). Authorized agents must provide proof of authorization or power of attorney. We may confirm directly with you that the agent is authorized to act on your behalf or request additional information for verification.
Manage Your Account, Communications, and Data
We offer several options for managing your account, communications, and how your information is used, including:
Service Accounts: Manage your personal information and communications preferences through your account settings.
Email Unsubscribe: Use the unsubscribe link provided in marketing emails to stop receiving messages from R16 Interactive or a specific label or division.
Interest-Based Ads: On mobile devices, adjust privacy and advertising settings to control interest-based advertising. To opt out of interest-based activities, visit:
For UK, EU, EEA, or Swiss visitors: Your Online Choices.
Data Retention
We retain your information as long as needed to provide Services, meet legal obligations, or exercise, defend, or establish our rights. If you wish to delete your account or request that we stop using your personal information, contact us via the details in the Manage Your Account, Communications, and Data section.
Inactive accounts will be maintained for a reasonable period during which we expect you to reengage with the Services. After this period, personal information (such as email addresses and log-in credentials) will be deleted, and account access may no longer be possible. Certain information may be retained for legal, security, and operational reasons before being deleted or archived.
Children’s Privacy
Our Services are directed to a general audience, and we do not knowingly collect personal information from children under 13 years old (or older, as applicable by law). For Services accessible by all ages, we may limit personal information collection or require parental consent. If we learn that personal information was collected without parental consent, we will promptly delete it. Parents should instruct children not to share personal details like names, addresses, or phone numbers online.
Data Security
We follow industry standards and safeguards to protect the security, integrity, and privacy of the information we collect. While these measures are designed to prevent unauthorized access, no system is entirely secure, and we cannot guarantee complete protection.
International Transfers
We and our partners may process, transfer, and store your information in the United States and other countries with differing privacy laws. We implement safeguards to protect your data during such transfers. For individuals in the UK, EU, EEA, or Switzerland, we use Standard Contractual Clauses and other legal mechanisms for international transfers. You can request a copy of these clauses via the Data Rights or Contact Us section.
Other R16 Terms, Third-Party Terms, and Links to Other Sites
Using our Services may involve additional terms from R16 Interactive, platform manufacturers, or partners. Review the privacy policies and terms provided by third-party platforms or services before sharing information.
In-Game Transactions: Third-party platforms or online resellers govern in-game transactions, which are subject to their privacy terms.
Third-Party Services: If you connect through third-party accounts, their terms and policies govern your interactions with those services.
Third-Party Sites: Links to external sites do not constitute endorsements, and their privacy policies govern the collection and use of your information.
Contact Us
If you have questions about this Privacy Policy, You have the right to complain to a privacy authority. You may contact us by email at privacypolicy@r16.com.
Changes to Privacy Policy
We reserve the right to make changes to this Privacy Policy. Please check back from time to time to review these changes. If we change this Privacy Policy in a material way, we will provide appropriate notice to you and, as appropriate, provide additional choices regarding such change. As permitted by applicable law, your continued use of the Services means that you accept these changes.